McCormick is a 130-year-old leader in the flavor industry, and looking to take advantage of mobile and digital technology to engage with their customers in new ways, has reached out to Arctouch.
The first app idea was to use mobile as a means to augment the shopping experience by allowing customers to scan the brand’s world-class spices on store shelves and get more information about them.
The Flavor Maker app allows you to scan your McCormick spices and build your “digital pantry.” You can find recipes based on your spices. And the app goes much further.
https://www.youtube.com/watch?v=vgr4k7xxIjU&ab_channel=ArcTouch-AppDevelopers%2CBlockchainDevelopers%2CUXDesigners
It includes thousands of recipe ideas and content to inspire your inner chef. It also has an integrated shopping cart. If you see a recipe you like, you can easily add ingredients to a shopping list. You can also make online purchases of items in your shopping cart with services like Instacart and Amazon Fresh -- because the app includes integration with Whisk.
Home screen
Spices Pantry
Scanning products
Shopping list
Bookmarking a recipe
Meals Planner
I joined the project to build the Android version of the app, based on the existing iOS version, and soon I became responsible for the project on both iOS and Android platforms. After 6 months of intense design & development work, the Android version was released.
With published apps on both platforms, the client had a strong first product. So we kept the iterations process, and we've faced these two main questions, based on the data readings:
Illustration by me, for the consumer journey storyboards.
"How can we make users come back more often to the app?"
"How can we transform casual users into brand consumers?"